OBJECTIVE, SCOPE AND APPLICABILITY
Baby Shelf (“Company”, “we”, “our”, “us”) respects an individual’s privacy and is committed to protecting the same. This Privacy Policy (“Policy”) describes how we collect, use, disclose and transfer Personal Information (as defined below), through platforms controlled by the Company viz www.haqiqstore.com and mobile sites/applications (the “Platforms”) of the individuals who browse, or access the Platform or provide information on or through the Platform, or whose information the Company otherwise collects, receives or processes in connection with the offer and sale of its products (“Products”) (hereinafter, collectively referred to as “Customers”, “you”, “your”) and ensure its compliance with applicable laws and regulations. This Policy does not apply to Personal Information collected from you offline (unless otherwise specified), to the Company’s websites that do not link to this Policy, to Customers of countries other than India, or to third-party websites to which Platform may link.
By accessing and/or using our Platform and providing the information as explained in this Policy, you consent to the collection and use of the information you disclose on the Platform in accordance with this Policy, including but not limited to your consent for sharing your information as per this Policy. We encourage you to read this Policy regarding the collection, use, and disclosure of your information. If you are not comfortable with any of the terms or policies described in this Policy, you may choose to discontinue usage of the Platform.
For the purpose of this Policy, the term “Personal Information” shall mean any information that relates to you, which, either directly or indirectly, in combination with other information available or likely to be available with the Company, is capable of identifying you, which is submitted to and/or collected over the Platform and maintained by the Company in an accessible form, provided that, any information that is freely available or accessible in the public domain or furnished under the Right to Information Act, 2005 or any other law for the time being in force shall not be regarded as Personal Information for the purposes of this Policy.
By visiting our website or app you are giving consent to use your data
HOW DO WE COLLECT YOUR PERSONAL INFORMATION?
When you submit your Personal Information on our Platform: The Company collects and stores the Personal Information that you provide while using our Platform including when you enter your Personal Information into data fields on the Platform as part of a voluntary registration process. We also collect and store your Personal Information through sponsored social media platforms, events, etc. For example, you may submit your name, postal address, e-mail address, and/or other information in order to register, place orders for the Products, receive information about various Products, register for newsletters, receive offers, contact the Company’s customer care service, or respond to the Company’s surveys. To protect your privacy, you should not provide the Company with any information that is not specifically requested or that you do not wish to share. You can choose not to provide certain information, but then you might not be able to use our Platform or certain features of our Platform.
WHAT INFORMATION DO WE COLLECT?
The Company limits itself to collecting information which is necessary to ensure accurate services and is required to process your order of the Product or provide a refund and continually improve our products and services.
Following are the categories of Personal Information that is collected and processed by us:
- your name, e-mail, and postal addresses, phone number(s), and country;
- date of birth, location, and language preference, (if and when requested);
- any open data and public records such as information about you that is openly available on the Internet;
- names of people to whom purchases have been shipped including address and telephone numbers, IP addresses;
- Product interest information and in certain circumstances, your opinions and individual preferences, etc.;
- You may also provide with information like financial information such as bank account or credit card or debit card or other payment instrument details - WHICH WE DO NOT STORE THAT INFORMATION. THOSE ARE STRICTLY MAINTAINED BY THE PAYMENT GATEWAY (like Razorpay, PAYPAL, etc) AS PER RBI GUIDELINES;
We may collect and use technical data and related information, including but not limited to, technical information about your device, system and application software, and peripherals, that is gathered periodically to facilitate the provision of software updates, product support, and other services to you (if any) related to the Platform.
WHAT IS THE PURPOSE OF COLLECTED INFO?
The Company may use your Personal Information to:
- Verify your identity.
- Fulfill the Product purchases and transactions.
- Communicate with you about your account and activities on the Platform.
- Sign up for our newsletter, and respond to a survey or marketing communication.
- Allow us to better serve you in responding to your requests.
- To respond to reviews, comments, or other feedback provided to us.
- Administer a contest, promotion, survey or other site feature.
- Ask for ratings and reviews of the Products.
- Follow up with you after correspondence (live chat, email or phone inquiries).
- Allow you to log in with a social media account and share activities on your social media pages.
- Comply with our legal obligations, policies, and procedures, including compliance with relevant industry standards and the enforcement of our terms and conditions.
- Help us learn more about your shopping preferences.
- Conduct marketing and performance research to assist us in measuring our customer services, benchmarking our performance, and helping us improve your shopping experiences and Product offerings.
- Send communication-related to order updates and offers through e-mail, SMS, and social media channels.
- Do internal research on our Customer’s demographics, interests, and behavior to better understand and serve you.
- To provide you with exclusive offers at the Platform, tailor content, and advertisements, and provide you, with and improve the Platform and/or for internal business purposes.
- Analyze trends, track Customer’s web page movements, and help identify you and your shopping cart for aggregate use.
- Determine which of the store locations containing our Products may be closest to you, provide promotional offers, and to offer Products to you.
- Prevent, detect, investigate, and take action against crimes (including but not limited to fraud and other financial crimes), any other illegal activities, suspected fraud, or violations of the Company’s terms and conditions in any jurisdiction.
- Establish, exercise, or defend legal rights in connection with legal proceedings (including any prospective legal proceedings) and seek professional or legal advice in relation to such legal proceedings; and
- Comply with any applicable law, regulation, legal process, or enforceable governmental request..
HOW DO WE COMMUNIATE?
We communicate with you through a variety of means and channels, including our Platform, email, phone, or text messaging on your mobile phone, although we do generally note that our preferred means of communication is email which helps us provide you with the best service levels. Such communications may involve giving to you, as well as receiving information from you.
Further, you agree and consent to receive all communications related to our services on the mobile number provided by you to the Company, even if such mobile number is registered under the DND/NCPR list under the Telecom Commercial Communications Customer Preference Regulations, 2018 (“TRAI Regulations”). Notwithstanding your registration with the National Do Not Call Registry (In a Fully or Partly blocked category under the National Customer Preference Register set up under the Telecom Regulatory Authority of India), you hereby express your interest and accord informed consent to receive communications (including commercial communications) in relation to the Company’s services. You further confirm that no communication to you from the Company or on behalf of the Company shall be construed as Unsolicited Commercial Communication under Regulation 2(bw) of the TRAI Regulations and you have specifically opted to receive communications in this regard on the mobile number provided by you.
DO WE SHARE THE COLLECTED INFO?
We do not rent or sell your Personal Information to any third party.
Only the persons authorized by us shall have access to your Personal Information. We may share your Information only to those mentioned below and they are either subject to this Policy or follow practices at least as protective as those described in this Policy: Our affiliates and third parties;
Service providers who perform services on our behalf based on our instructions which inter alia include but are not limited to logistics partners providing logistics services to the Customers. However, these service providers will not be authorized to use or disclose such information except as necessary to perform services on our behalf or comply with legal requirements
Notwithstanding anything contained in this Policy, we may disclose Personal Information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to any court orders or other legal processes. We may disclose Personal Information to law enforcement offices, third-party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms and Conditions or Policy; respond to claims that an advertisement, posting, or other content violates the rights of a third party; or protect the rights, property or personal safety of our Customers or the general public.
DO YOU WANT TO OPT-OUT or RETAIN SUCH INFO?
The Platform provides an option to all Customers to opt out of receiving any promotional or marketing communications from us. If you do not wish to receive any promotional or marketing communications from us, you can contact/write us at support@haqiqstore.com
We will retain your Personal Information only as long as it is reasonably required or otherwise permitted or required by applicable law or regulatory requirements. We may also retain your Personal Information so long as it is necessary to fulfill the purposes for which it was collected (including for purposes of meeting any legal, administrative, accounting, or other reporting requirements). Your Personal Information is safeguarded against inappropriate access and disclosure, as per this Policy
DISPOSAL OF PERSONAL INFORMATION
We will only use your Personal Information for those purposes and will make sure that your privacy is protected. We shall take reasonable steps to delete or permanently de-identify Personal Information that is no longer needed.
PRIVACY COCERNS
If you are concerned about the handling of your Personal Information, or if you have any complaints or queries related to your Personal Information or our Policy, please contact:
Grievance Officer at support@haqiqstore.com
Address: 57, Brindavan Cricle south, Kuniyamuthur, Coimbatore, TN, India
POLICY UPADATE: 03-FEB-2026